Animal testing of cosmetic products and ingredients, and the sale of newly animal-tested cosmetics, would be phased out under legislation introduced in the U.S. House of Representatives. Passage of the Humane Cosmetics Act, H.R.2858, will bring the U.S. in line with more than 30 other countries that have already implemented similar bans.

“Given the ready availability of alternatives, there is no compelling reason to continue using outdated animal testing methods that cause tremendous animal suffering,” said Wayne Pacelle, president and CEO of The Humane Society of the United States. “So many companies are already using non-animal tests for shampoos, makeups and other products sold around the world, and the United States can help accelerate that trend.”

U.S. law does not require animal testing for cosmetics, but it does not prohibit it either, so in laboratories nationwide, thousands of animals are suffering and dying to test beauty products and ingredients. Mice, rabbits, rats and guinea pigs have substances forced down their throat, dripped into their eyes or smeared onto their skin, usually without pain relief. With the introduction of legislation in Canada last week, and now the U.S., North America is poised to be the next marketplace to end cruelty for cosmetics.

American consumers want to see an end to these inhumane practices. A Humane Society of the United States poll conducted in 2013 found 73 percent of American voters are in favor of federal legislation to end animal testing for cosmetics.

Something to look for when shopping is the Leaping Bunny logo that is put out by the Coalition for Consumer Information on Cosmetics. You can see a full list of cosmetics that are not tested on animals on the organization’s website

The bill is supported by celebrities Kesha, Jenna Dewan-Tatum and Ricky Gervais, and more than 140 companies in the cosmetics industry such as LUSH, COTY, The Body Shop, Overstock and Paul Mitchell. Multi-national cosmetics manufacturers that already comply with similar laws in more than 30 countries are encouraged to support the Humane Cosmetics Act. The bill is endorsed by The HSUS and it is spearheading the #BeCrueltyFree campaign in the U.S.